People Counting is a smart online tool that allows retailers to gain strong insight into customer traffic and conversion rates to measure and manage their stores to provide the best customer experience possible and increase sales.
Retailers are facing strong competition on the high street to maintain and grow revenue and market share. Their online stores have been able to provide many metrics to better understand customers and improve sales – now retailers are looking to gain similar metrics from traditional high street stores to help them to compete more effectively.
All aspects of the retailer are being challenged to add value above and beyond the areas they are responsible for and Loss Prevention can be vital in providing key customer insights to the business from traditional surveillance systems.
HOW MANY CUSTOMERS ARE VISITING THE STORE AT ANY TIME
THE AVERAGE TIME SPENT BY CUSTOMERS IN THE STORE
MEASURE THE EFFECTIVENESS OF PROMOTIONS AND MARKETING CAMPAIGNS
HOW MANY CUSTOMERS BUY AND HOW MANY DON’T
REALIZE THE PROFIT POTENTIAL OF YOUR STORE WITH ACCURATE TRAFFIC STATISTICS
ANALYSE THE SUCCESS OF WINDOW AND STORE DISPLAYS
OPTIMIZE STAFF PLANNING
Implementing MORPHEAN PEOPLE COUNTING solutions allows retailers to better understand their customers, build relevant KPIs and trends, and take real time informed decisions to improve the overall store performance and increase sales.
HOW IT WORKS
OTHER USE CASES
By staying in close contact with the end-users of our solution, we deliver meaningful features in order to answer the needs and fix the specific issues they are facing in their own field in terms of video surveillance, business intelligence and the online management of them