BUSINESS INTELLIGENCE DASHBOARD
BI Dashboard is a smart tool that allows cross-functional analyses of a store performance to get advanced conversion rates, statistics, POS transactions & in-store traffic data. The solution is also able to send live alerts to improve the customer experience and adapt the staff live whilst providing a cutting-edge videosurveillance solution.
Retailers are facing strong competition on the high street to maintain and grow revenue and market share. Their online stores have been able to provide many metrics to better understand customers and improve sales – now retailers are looking to gain similar metrics from traditional high street stores to help them to compete more effectively.
All aspects of the retailer are being challenged to add value above and beyond the areas they are responsible for and Loss Prevention can be vital in providing key customer insights to the business from traditional surveillance systems.
MEASURE THE EFFECTIVENESS OF MARKETING CAMPAIGNS
ANALYSE THE SUCCESS OF WINDOW AND STORE DISPLAYS & DESIGN
AUTOMATICALLY DETECT FRAUDULENT PRACTICES, PREVENT FROM LOSS AND SIMPLIFY THE EVIDENCE GATHERING OF FRAUDULENT ACTIVITIES
BETTER UNDERSTAND THE IMPACT OF PROMOTIONS AND CONVERSION TO SALES
BETTER OPTIMIZE STAFFING LEVELS TO AVOID LONG QUEUE AND BETTER PLAN THE CORRECTRESSOURCES NEEDED
AUTOMATE STAFFING OF POS TO AVOID PURCHASE ABANDONMENT IF THE QUEUE IS TOO LONG
Implementing MORPHEAN BI DASHBOARD solution allows retailers to know their customers, better understand their business, get relevant KPIs and trends and take real time informed decisions to improve the overall store performance and increase sales.
HOW IT WORKS
OTHER USE CASES
By staying in close contact with the end-users of our solution, we deliver meaningful features in order to answer the needs and fix the specific issues they are facing in their own field in terms of video surveillance, business intelligence and the online management of them