Hot Zones is a smart online tool that allows retailers to visualise hot spots, dead areas and bottlenecks to gain strong insight into their store layout, products, brands and promotions positioning, to constantly improve all areas of their stores to maximise their traffic/sales ratio and get new revenue from suppliers for prime space product placement.
Retailers are facing strong competition on the high street to maintain and grow revenue and market share. Their online stores have been able to provide many metrics to better understand customers and improve sales – now retailers are looking to gain similar metrics from traditional high street stores to help them to compete more effectively.
All aspects of the retailer are being challenged to add value above and beyond the areas they are responsible for and Loss Prevention can be vital in providing key customer insights to the business from traditional surveillance systems.
PROMOTIONAL AREAS AND DWELL TIME
INTEGRATED POS DATA FOR FURTHER ANALYSIS
ENSURE BRANDS ARE ATTRACTING THE DESIRED INTEREST
BETTER MANAGE BOTTLENECKS
CUSTOMER FLOW & BOTTLENECKS IN STORE
TRENDING AND PATTERNS
BETTER UNDERSTAND THE IMPACT OF PROMOTIONS AND CONVERSION TO SALES
OPTIMISE FLOOR SPACE AND LAYOUT TO MAXIMISE SALES POTENTIAL
Implementing the MORPHEAN HOT ZONES solution allows retailers to visualise their store performance to optimise product and promotional placement and store layout to improve overall store performance and increase sales
HOW IT WORKS
OTHER USE CASES
By staying in close contact with the end-users of our solution, we deliver meaningful features in order to answer the needs and fix the specific issues they are facing in their own field in terms of video surveillance, business intelligence and the online management of them